Beauty In The Motherland 2026 returns to Lagos in October, bringing Africa’s top beauty brands and professionals together at the Eko Convention Centre.
The three-day exhibition, running from October 5 to 7, aims to showcase the continent’s beauty industry and create more opportunities for local businesses to grow. Organizers say the goal is to help African beauty brands become more visible, structured, and ready for global markets.
With a bold Vision 2030 target of a $100 billion industry valuation, the event focuses on innovation, manufacturing, talent, and investment. It is being produced in partnership with Fidelity Bank, Unilever, and the Enterprise Development Centre.
This edition is expected to feature over 300 brands, 400 exhibitors, 10,000 beauty professionals, and speakers from across the continent.
