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Nigerian brand strategist returns to tech after five-year creative career

Zoyols

For Mikail Ajibola, the path into the tech world wasn’t a straight line, but rather a long, scenic route through the heart of the creative industry. Although she formally studied Computer Science, the world of programming didn’t immediately spark a fire in her. Instead, she spent the better part of five years building a reputation as a gifted writer, copywriter, and brand strategist.

As Reports explores in this journey, Mikail is now coming full circle. Today, she stands at a unique crossroads where creativity meets operations, helping to build Xilat Technologies—an e-commerce platform dedicated to giving local Nigerian producers a digital home to reach consumers nationwide.

Her curiosity about how things work started early. Around 2012, while taking a basic computer training course, she found herself captivated by simple computer games. It wasn’t just the play that intrigued her; it was the “why” and “how” behind the software. Later, as a writer looking for a community, she discovered an online platform for creative prompts. These early interactions planted a seed: for technology to be truly valuable, it must solve a human problem. She needed a space to share her stories, and a digital product provided it.

After graduation, Mikail followed her natural flair for words into the creative sector. Yet, as she watched startups use technology to tackle real-world issues, that old curiosity resurfaced. About three years ago, a conversation with a friend about the struggles of local businesses sparked an idea that resonated deeply. That idea eventually evolved into Xilat Technologies.

While she is a co-founder, Mikail views her role through an operational lens, essentially serving as the Chief Operating Officer. The project has been in the works for three years, and the team is currently refining their minimum viable product. They are focused on gathering feedback to ensure that when they finally go public, the platform truly bridges the gap between local creators and the Nigerian market.

Interestingly, Mikail’s logical side is now leading her even deeper into the technical woods. She is currently teaching herself backend development, driven by a desire to not just strategize for products, but to have the skill set to build them from the ground up.

In her daily life, technology is a constant companion. Working remotely means her laptop and smartphone are her primary tools, though she isn’t immune to the classic Nigerian hurdles of unstable power and spotty internet. When she isn’t working, she’s likely on WhatsApp—her preferred, controlled communication channel—or YouTube, which she describes as her ultimate knowledge hub for learning anything new.

Looking at the broader picture, Mikail is optimistic about the future of tech in Africa. She sees a continent brimming with the intellectual horsepower needed to dominate the global stage. For her, the next decade is about more than just apps; it’s about shifting perceptions. By building platforms that showcase the quality of indigenous brands, she hopes to prove that “Made in Nigeria” can compete with the world.

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