Aspira Nigeria Limited, the company behind the popular Viva detergent range and a variety of household cleaning products, recently launched its Lifestyle Mini Brunch series. This inaugural event, titled Come Wash with Hilda, was crafted as an immersive experience aimed at educating consumers on improved laundry habits while highlighting the effectiveness of the Viva product line.
The gathering took place in Lagos and served as a hub for lifestyle influencers, digital content creators, and members of The Clean Collective community. Attendees had the unique opportunity to interact directly with the brand ambassador, Hilda Baci, in a setting designed to foster both learning and engagement.
The brunch was structured around a practical fabric care masterclass. Participants were guided through product education sessions and live laundry demonstrations, which offered actionable tips on how to properly maintain the quality and extend the lifespan of their clothing. These interactive segments allowed for candid conversations about daily garment care challenges.
According to insights from Zoyols News, the initiative represents a strategic shift for the company, moving beyond simple product sales to provide added value for their customer base. Barbara Onianwah, the Head of Marketing at Aspira Nigeria Limited, explained that the event was born from a desire to empower consumers to make smarter fabric care decisions.
Reflecting on the brand’s philosophy, Onianwah noted that laundry should be viewed as an act of preservation rather than just a chore. By combining quality products with better habits, the company aims to help people protect the items that matter to them. The brunch series serves as a platform to share this expertise, address common laundry concerns, and ensure that every wash yields the best possible results.
