Nollywood veteran Chinyere Wilfred has taken a subtle jab at the growing trend of actors dancing online to promote their films. Sharing a video of herself on Instagram, she delivered a cheeky warning to colleagues about the practice.
“When it’s your turn, don’t dance just to promote your movie. New movie dropping soon, guys, ChifredTV. Please click the link in my bio to subscribe to my YouTube channel,” she wrote alongside the clip.
Fellow actors couldn’t resist reacting. Chizzy Alichi, Juliet Ibrahim, Destiny Etiko, Nina Ivy, and Monalisa Coker flooded the comments with laughing emojis, while Anita Joseph teased, “Omo we go dance oh.” One fan added practical advice: “Even if you dance till tomorrow, if your movie isn’t solid, nobody will watch. Focus on locations, video quality, and strong characters.”
Chinyere’s stance echoes sentiments previously shared by Omotola Jalade Ekeinde, who criticized the pressure on actors to perform online dances to market their films. Omotola emphasized that quality content should speak for itself rather than relying on social media antics.
The conversation mirrors a wider debate in Nollywood about professionalism and promotion. Director Kunle Afolayan has also weighed in, pointing out that he prioritizes revenue from strong cinema attendance over flashy online marketing. Meanwhile, Funke Akindele reminded critics that the industry has room for everyone, highlighting her own successful promotional campaigns.
Chinyere’s commentary reflects growing concern among Nollywood veterans about maintaining quality and credibility in an era where social media stunts often overshadow the craft. Her approach, combining humor and candor, has sparked conversations about how actors should balance digital trends with professionalism.
