Dangote Industries Limited has once again strengthened its reputation as one of Africa’s most dominant corporate brands, securing the title of the continent’s most admired African brand for the eighth year running.
The recognition was announced at the 16th edition of the Brand Africa 100 rankings, held in Addis Ababa, Ethiopia, where leading brands across the continent were assessed in a wide consumer driven survey.
Alongside the group’s achievement, its Chief Branding and Communications Officer, Anthony Chiejina, was also listed among Africa’s top 100 most influential chief marketing professionals, further highlighting the company’s growing visibility in the region.
The Brand Africa survey, widely regarded as one of the most extensive studies of consumer brand perception on the continent, spanned 30 countries and covered more than 85 percent of Africa’s population and economic activity.
In the latest results, Dangote retained its strong position as Africa’s most admired brand in aided recall, placing ahead of major competitors such as MTN and Vodacom. It also ranked second in spontaneous recall among African brands, coming just behind MTN and ahead of Trade Kings.
The group further maintained its status as Africa’s leading industrial brand and was named the number one African brand contributing to the continent’s development. It ranked above other major players including MTN, DStv, Shoprite and Trade Kings in recognition of its role in industrial growth, job creation, and broader economic impact.
With investments across cement, fertiliser, petrochemicals, energy, sugar, salt, packaging, and logistics, Dangote continues to position itself as one of the most recognisable business names on the continent.
Brand Africa noted that while there has been some improvement in recognition of African brands, they still make up only a small fraction of the continent’s most admired names, with global brands continuing to dominate the rankings.
Founder and Chairman of Brand Africa, Thebe Ikalafeng, stressed the importance of supporting local brands, describing it as a key driver of economic transformation across the continent. He noted that African consumers must move beyond appreciation of local innovation to actively choosing products made within Africa.
The report also placed Dangote among the top performing brands in sustainability and social impact, ranking it second in the category that recognises companies contributing positively to society, people, and the environment.
